See what's new in the latest update 2.8.4 →
Story Theme Logo

Discover how the Story Theme can help you grow your brand

100% customizable

Endless design possibilities to create a unique brand

Customization

Easy to use

A no-code theme that anyone can use intuitively

Easy to use

Optimized speed

Page loading time under 1 second

Optimized speed

Made for mobile

A theme designed for mobile that looks great on all screens

Made for Shopify

Use the Story Theme to grow your brand

Explore our demo stores and see how the Story Theme transforms every store into a conversion machine, combining captivating design with powerful features.

Features that will help you dominate the market!

Say goodbye to low-conversion product pages: the Story Theme includes all the features needed to maximize your conversion rate!

Click to enlarge or learn more.

Bundle with variants

Easily create quantity discounts for your products to improve your average cart value!

Image showing a bundle with variants

Comparison table

Highlight the benefits of your products compared to your competitors!

Image illustrating a product comparison table

Before/After section

Help your customers visualize the results your product can bring!

Image illustrating a before and after comparison using the product

Upsell in the cart

Increase your average cart value with optimized features like additional products or warranties!

Image showing upsell products in the cart

Order tracking

Reassure your customers by offering universal parcel tracking!

Image showing order tracking for customers

Bundle section

Group your best products to encourage customers to purchase packs with discounts!

Image showing a bundle of grouped products

⬇️ All the features of the Story Theme ⬇️

Image with text

100% customizable

Bundle Section

Save €17/month

Customer Review Carousels

Save €10/month

Dynamic Banner

100% customizable

Before/After

Save €6/month

Comparison Table

Save €5/month

HotSpot Image

Save €10/month

FAQ Section

100% customizable

Video

100% customizable

Blog Article

100% customizable

Trust Icon

100% customizable

Image List

100% customizable

Collection List

100% customizable

Image Gallery

100% customizable

Specifications

100% customizable

CART

Cart drawer

Save €5/month

CART

1-Click Cart Bump

Save €19/month

CART

Free shipping bar

Save €5/month

CART

Savings display

100% customizable

CART

Reservation timer

Save €5/month

PRODUCT

Pack with variants

Save €17/month

PRODUCT

Bundle variants

Save €17/month

PRODUCT

Modular blocks

100% customizable

PRODUCT

Custom variants

Save €10/month

PRODUCT

Color variants

Save €17/month

PRODUCT

Savings display

100% customizable

PRODUCT

Customer reviews

Save €10/month

PRODUCT

Tabulation

Save €5/month

PRODUCT

Delivery time display

Save €10/month

PRODUCT

Countdown timer

Save €10/month

PRODUCT

Size guide

Save €5/month

PRODUCT

Trust badges

100% customizable

PRODUCT

Stock bar

Save €5/month

Order Tracking

Save €15/month

Help Pages

Save €5/month

Frequently Asked Questions

Save €9/month

Contact Page

100% customizable

Our Story

Save €9/month

Collections

100% customizable

Sticky Add to Cart

Save €6/month

Mega Menu

Save €9/month

Dynamic Buy Button

Save €4/month

Newsletter Pop-up

Save €9/month

Upsell Pop-up

Save €9/month

Timer Announcement Bar

Save €10/month

Dynamic Announcement Bar

Save €5/month

Scrolling Announcement Bar

Save €4/month

Section Animations

Save €7/month

Disable Text Selection

Save €5/month

Disable Right Click

Save €5/month

Page Transitions

Save €6/month

Legal Cookies

Save €5/month

Section Dividers

Save €10/month

Breadcrumb

Save €5/month

Top-notch service that takes care of customers

Updates

Regular updates

Stay up-to-date with the latest E-Commerce trends thanks to the theme's regular updates. Get the latest version of the Story Theme at no additional cost.

Customer Service

Reliable customer service

Get the help you need when you need it. Whether it's assistance with installation, customization, or anything else, our team is here for you.

A toolbox that allows you to perfect your store

The Story Theme toolbox includes Optimage, Colorify, and Textify, and they are exclusively available on the "Business" plan after the free trial!

Optimage

Optimage

Improve your site's speed by 80%.

This tool lets you resize your images and convert them to the webP format for better optimization of your store.

Watch the Optimage video
Colorify

Colorify

Generate professional color palettes.

With Colorify, create color palettes to import into your store using the Story Theme.

Bonus: Check the contrast of your colors with the "Contrast Checker"!

Watch the Colorify video
Textify

Textify

Generate texts for your brand.

Save time by generating marketing texts that turn visitors into sales!

This tool is specially designed to fit the Story Theme sections.

Watch the Textify video

The fastest Shopify theme on the market

Almost perfect speed on analysis tools

GTMetrix is one of the most trusted sites for analyzing page speed and providing a quality score.


With our Sylys store, the homepage averages a 97% score!

This result could easily be achieved with a basic page containing only text and images, but here, this performance has been achieved with videos and functionalities on the page. You can use them without fear of slowing down your store!

Check

Integrated functionalities

Everything is designed to work seamlessly, no bugs, no slowdowns.

Check

Fast on mobile

The theme is coded mobile-first, ensuring an optimized mobile experience.

Check

Image management

Not sure which image format is the most optimized? No problem! The theme handles it for you!

Check

Unused code

Unused code that loads often slows down websites. On the Story Theme, we've made sure not to load unnecessary code!

Develop your project as you wish

Save over €200 per month

With the Story Theme and its integrated apps, you won't need to look for additional apps for your store; everything is included. If something is missing, you can always contact us to have it added in the next update!

Try the Story Theme for free →
Save over €200 per month
Profitability graph

Become highly profitable

Have you ever wondered why you're not converting enough? Have you ever taken a step back and looked at your store? To take it to the next level and create a store more beautiful than what the top web design agencies—focused only on charging you as much as possible—could deliver, you need to start using the Story Theme now.

Try the Story Theme for free →

Master E-Commerce

When you become a Story Theme user, we help you succeed and skyrocket your results with our dozens of training videos and our support group of smart, motivated entrepreneurs!

Try the Story Theme for free →
Training Space

Real e-commerce merchants talk about their results

Video thumbnail review
quote

I recommend the Story Theme for all brands looking for a solid, reliable, and long-lasting theme. All our clients using it are super satisfied!

Profile picture Ragnar

Florian

Ragnar Email

Video thumbnail review
quote

For me, it’s a theme suitable for both beginners and advanced users. It’s the only theme I use, recommend, and am willing to pay for!

Profile picture Kuro academy

Baptistin

Kuro Academy

Video thumbnail review
quote

The big advantage is that you can super-customize this theme in detail, allowing our clients to stand out from their competitors.

Profile picture Agent Français

Jean-Philippe

Agent Français

Video thumbnail review
quote

It's super customizable, you can do everything yourself. It’s very intuitive, and the learning curve is extremely quick. It’s all positive—download the theme, and you won’t regret it!

Profile picture WideBundle

Nicolas

WideBundle

Video thumbnail review
quote

This theme converts like crazy! I tried the best French themes, and they worked less well. With the Story Theme, my numbers exploded! And don’t forget… STORYYYY THEME!!!!

Profile picture Yoan

Yoan

Story Theme User

Trustpilot Review

New Story is more than just a theme! Beyond the quality of their product "the Story Theme," which is simply incredible for e-commerce and by far the best for me, Leo and Théo, the two founders of New Story, are very responsive and deliver high-quality work. The customer service is impeccable. Email strategy, e-commerce site creation, go for it! Very down-to-earth and approachable people. Don’t lose these qualities—they’re your strength ✌🏽

- Thomas Mengen

Trustpilot Review

Amazing team that is super responsive and listens to their community. As for the theme, I’ve been here since the beginning, and it has evolved tremendously. Always new updates with new features. As of now, it’s super complete, highly customizable, allowing you to create a unique store and stand out.

- Allan Mazoyer

Trustpilot Review

The Story Theme is excellent, easy to use.

I absolutely don’t regret installing it. It increases your conversion rate.

The real plus is THE CUSTOMER SUPPORT—it’s responsive and quickly answers all our questions.

Don’t hesitate, go for it!!!!!!!!!!

- Rachid Al Fajr

Trustpilot Review

A really complete and affordable theme, with many tutorial videos to help us get started. Plus, the chat support is friendly, effective, and available.

I recommend it.

- Nicolas Mach

Trustpilot Review

I’ve been using the Story Theme for over a year now. I’ve benefited from every update and witnessed the amazing evolution since I started.

I truly think the Story Theme is one of the best themes on the market. It includes many features, with very few additional paid apps needed.

Also, I was surprised by the support's response time—even on Sundays, in less than an hour.

- Antoine

Trustpilot Review

Great theme regularly updated, saving you a lot of money thanks to the integrated apps.

Amazing team always available to answer questions.

Go for it without hesitation!

- Yassinekbi

Trustpilot Review

Great theme with multiple possibilities for a unique website that stands out from the competition. Excellent, I recommend it 👌🏾👌🏾👌🏾

- Kone Cheick

Trustpilot Review

A very comprehensive theme, ideal for creating real e-commerce brands. Exceptional and active customer support.

- Amine

Trustpilot Review

Very satisfied.

The customer support is very responsive, even on weekends.

Their responses are clear and detailed.

Thanks to them.

- Theo Palluat

Trustpilot Review

Perfect customer support.

High-quality theme and very responsive support—nothing to complain about!

- Amélie Leclerc

Trustpilot Review

The team is very professional and responsive, in addition to the high-quality service. I highly recommend it!

- Loïc Bringuier

Trustpilot Review

Excellent!

A complete and high-quality theme with very responsive support—nothing to say!

- Hugo

Take advantage of the 7-day free trial now

Standard Plan

19,99€ per month

Monthly subscription - No commitment

1 connected store

All plug-ins included

Free updates

20% discount and €50 credit offered on Minea

Store launch checklist

Preset templates

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

List of 30 winning products

Access to ShopPro courses

Learn more about bonuses

3 connected stores

All plug-ins included

Free updates

20% discount and €50 credit offered on Minea

Store launch checklist

Preset templates

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

List of 30 winning products

Access to ShopPro courses

Learn more about bonuses

Business Plan

69,99€ per month

Monthly subscription - No commitment

Unlimited connected stores

All plug-ins included

Free updates

20% discount and €50 credit offered on Minea

Store launch checklist

Preset templates

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

List of 30 winning products

Access to ShopPro courses

Learn more about bonuses

Standard Plan

14€ per month

Annual subscription - No commitment

1 connected store

All benefits of subscription plans

Ebook: Brand Launch Strategy

Ebook: E-Commerce Best Practices

Notion Template: Product Research

Notion Template: E-Commerce Brand Management

Free video store analysis

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

One-on-one coaching: 30 minutes with Théo

Théo's WhatsApp number

Access to ShopPro training

Learn more about bonuses

3 connected stores

All benefits of subscription plans

Ebook: Brand Launch Strategy

Ebook: E-Commerce Best Practices

Notion Template: Product Research

Notion Template: E-Commerce Brand Management

Free video store analysis

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

One-on-one coaching: 30 minutes with Théo

Théo's WhatsApp number

Access to ShopPro training

Learn more about bonuses

Business Plan

49€ per month

Annual subscription - No commitment

Unlimited connected stores

All benefits of subscription plans

Ebook: Brand Launch Strategy

Ebook: E-Commerce Best Practices

Notion Template: Product Research

Notion Template: E-Commerce Brand Management

Free video store analysis

Access to the tool OptImageOptImage is a tool to optimize your images to improve your site’s speed. (Available at the end of the free trial)

Access to the tool ColorifyColorify is a tool to generate color palettes for import on your shop with the Story Theme and to check color contrast. (Available at the end of the free trial)

Access to the tool TextifyTextify is a tool to save time by generating marketing texts that convert your visitors into sales! (Available at the end of the free trial)

One-on-one coaching: 30 minutes with Théo

Théo's WhatsApp number

Access to ShopPro training

Learn more about bonuses

Frequently Asked Questions

Why is the Story Theme better than other themes?

Unlike most other themes, the Story Theme doesn't just focus on the final appearance of the store. Our vision is to create real, long-term brands, which is why we prioritize theme speed, integrated apps, and user requests to create the best Shopify theme possible!


Additionally, a dedicated e-commerce member area is available to provide value and help you achieve your goals!

On how many stores can I use the Story Theme?

It depends on your plan!


The Standard plan allows connection to one Shopify store;


The Plus plan allows connection to up to three Shopify stores;


Finally, the Business plan allows connection to an unlimited number of Shopify stores with the Story Theme,making it our most advantageous plan 🤫

Is there support when I purchase the theme?

It depends on what you mean by support!


When you purchase the Story Theme, our goal is to help you succeed. That’s why we provide numerous advice and tutorial videos in the member area to help you create your store as professionally as possible, including live store creations, tutorials on software like Photoshop, and lists of free complementary tools that can help you build your store!

How does the free trial work?

The Story Theme offers a no-obligation free trial period. During this time, you can enjoy the theme and all its features.


To cancel your free trial, simply go to the member area to cancel the subscription.


⚠️ Please note that payment issues may arise; in such cases, you will be notified and have 24 hours to add a new payment method. Otherwise, your theme will be deactivated until the subscription is resolved.

What plugins are included in the Story Theme?

There are hundreds of customizable features and elements in the Story Theme. We’ve highlighted the main features on this page, and you can click here to review them. If you have further questions about the features, feel free to contact us!

Why is the theme subscription-based?

For us, choosing a subscription model was an obvious choice because it offers many benefits for both us and our users:


For us:

- It allows us to fairly compensate and grow the team that continues to perfect the Story Theme and New Story ecosystem every day, delivering even more value to you.


For you:

- It enables you to start at a lower cost. Other themes may not be subscription-based but require a large upfront payment (not to mention additional apps to be added).

- The theme itself integrates more than €250 worth of apps, saving you money while maintaining theme speed (since adding apps often slows down your store).

- You can request any feature updates to make the theme suit your needs.

Can I cancel my subscription at any time?

Absolutely!


In any case, the subscription is NON-BINDING, meaning you can cancel at any time without justification. However, at that point, you will no longer be able to publish the theme on your store (although you can still make modifications in the Shopify editor).

Can I pay for the theme in a single installment?

No, unfortunately, it is not possible to pay for the Story Theme in a single installment.

My store didn’t work out, and I’d like to transfer my access to another store. Is that possible?

Yes, of course!


You can directly change the connected store from your member area!


If you have trouble changing your store, you can always contact us by email at contact@story-theme.com

Are there regular updates?

Yes! There is usually one update per month.


You can also suggest features or improvements from your member area!

How can I change my plan?

It's very simple! Everything is managed through the member area for easy subscription management.

What payment methods do you accept?

We accept all major credit cards.


Payments via PayPal and bank transfer are not available.

Is customer service responsive?

Yes! You will normally receive a response within 24 business hours.


We strive to respond faster through live chat, accessible on this page or from your member area!

Is the Story Theme optimized for SEO?

Yes, the Story Theme’s code is optimized for SEO!


This includes proper semantic HTML management and the ability to add ALT attributes to images.


Many stores using the Story Theme rank highly in search results thanks to its optimized SEO!

Is the Story Theme optimized for multi-product stores?

Yes, the Story Theme is optimized for multi-product stores.


With over a dozen sections designed for multi-product stores, the Story Theme gives you an unfair advantage over your competitors...

Is the Story Theme available on the Shopify Theme Store?

No, our theme is not available on the Shopify Theme Store because we aim to create a theme optimized for branding and conversion,and unfortunately, Shopify might restrict us too much to allow us in their store. That’s why we prefer not to be on the Shopify Theme Store!

Get started now with the Story Theme!

Your Shopify store is just waiting to level up and become a real brand!