Continuous updates
The theme keeps moving
The current version is 4.0.0. Every new version lands in your member area with its own update tool, included in the subscription. Nothing to buy again, nothing to reinstall by hand.
- 4.0.0Today
- 4.1.xComing
Version 4.0.0
Your product has a story.Tell it.
Story Theme gives you the freedom of a custom-built site and the tools that turn visitors into customers: 45 composable sections, bundles, upsells, reviews, sub-second loading.
Free, no commitment
Over 10,000 stores equipped since 2019
- For life
- updates included
- Over 10,000
- stores equipped
- 4.7 / 5
- from 65 Trustpilot reviews
- 45 sections
- 109 composable blocks
Before you got here
You have probably been down one of these roads.
"I will start from a free theme and tinker with it."
Invisible in the crowd
It looks like the store next door selling exactly what you sell.
"I will have an agency rebuild it."
Several thousand euros, once
After delivery, moving a single button means asking for a quote.
"I will add an app for every need."
One more subscription, every month
A year in, the store is slower than the free theme you started from.
"I will have AI generate my store."
A foundation you cannot build on
The first draft impresses, then every change fights the generated structure.
"I will take Story Theme."
The look, the control and the speed
An agency-grade look, kept in your hands, with nothing lost on speed.
Featured
What turns a visitor into a customer.
The features that actually move the needle on a store.
Panier tiroir
Créateur de coffret
≈ 13 €/moisKaching Bundles App & Upsells
Remise progressive sur le lot
Remises par quantité
≈ 13 €/moisKaching Bundles App & Upsells
Lot de produits différents dans une offre
≈ 13 €/moisKaching Bundles App & Upsells
Souvent achetés ensemble
≈ 13 €/moisFrequently Bought Together (Code Black Belt)
Achetez-en 2, le 3e offert
Une variante par article du lot
≈ 13 €/moisKaching Bundles App & Upsells
Paliers de récompenses dans le panier
≈ 26 €/moisBOGOS: Free Gift Bundle Upsell
Visuals
The ultimate theme
Every element comes from the theme, set up in the editor.
Every feature
Everything you need is already in there.
Nothing to install, nothing extra to pay for.
sections
composable blocks
built-in features
Page produit
Fiche produit entièrement composable
Chaque élément de la fiche est un bloc à placer, dupliquer ou regrouper, avec des gabarits différents par produit.
Achetez-en 2, le 3e offert
Une offre « X achetés, Y offerts » qui calcule l'article gratuit et le prix réel par unité.
Remises par quantité
Des cartes 1, 2 ou 3 articles avec le pourcentage économisé, le prix unitaire et un badge sur l'offre conseillée.
Lot de produits différents dans une offre
Une offre qui ajoute d'autres produits au principal (le look complet, la routine), avec sa remise.
Produits complémentaires à cocher
Des accessoires à cocher sous le bouton, ajoutés avec le produit, avec remise et choix de variante.
Barre d'achat collante
Une barre avec photo, prix, choix de variante et bouton suit le client une fois le bouton principal passé.
Galerie qui reste visible au défilement
Les photos restent à l'écran pendant que le client parcourt la colonne d'achat, sans scroller dans le vide.
Personnalisation selon l'option choisie
Le champ n'apparaît que pour les variantes concernées, par exemple « Avec gravure ».
Guide des tailles en tiroir
Un lien ouvre un tableau de tailles en tiroir ou en fenêtre, avec conversion cm / pouces mémorisée.
Panier & achat
Panier tiroir
Le panier glisse depuis le bord de l'écran, collé ou flottant, avec la page floutée ou assombrie derrière. Le client ne quitte jamais la page.
Paliers de récompenses dans le panier
Jusqu'à quatre paliers sur une barre : livraison offerte, réduction, cadeau ajouté automatiquement. Une animation salue chaque palier atteint.
Recommandations dans le panier
Des produits complémentaires en carrousel, grille ou liste, avec choix de la variante et ajout en un clic sans quitter le panier.
Option à cocher dans le panier
Une garantie, une protection de colis ou un emballage cadeau, ajouté d'un interrupteur ou d'une case, payant ou gratuit.
Heure limite d'expédition dans le panier
Un compte à rebours jusqu'à l'heure limite du jour (« commandez avant 14 h ») ou jusqu'à la fin d'une offre, à l'heure de la boutique.
Articles modifiables dans le panier
Le client change la taille, la couleur ou l'abonnement d'un article sans le retirer, et annule une suppression d'un clic.
Créateur de coffret
Le client compose son propre lot dans une collection, variante par variante, avec le prix total et l'économie mis à jour à chaque ajout.
Ajout rapide depuis la carte
Un bouton ou une icône sur la carte ajoute le produit au panier sans quitter la collection, avec choix de la variante.
Aperçu rapide
Une fenêtre ou un panneau latéral affiche la fiche produit complète depuis une liste, prête à l'achat.
Sections essentielles
Cartes empilées au défilement
Des cartes qui se superposent et rétrécissent à mesure que le visiteur fait défiler, pour dérouler vos arguments un par un.
Récit au défilement
Le visuel reste fixe d’un côté et change à chaque étape de texte, avec compteur ou barre de progression.
Image qui s’agrandit au défilement
Une image ou une vidéo part d’un cadre réduit et s’étend jusqu’au plein écran pendant que le texte apparaît.
Défilement horizontal
Le visiteur fait défiler vers le bas, la section avance de côté : idéal pour un lookbook ou une suite de visuels.
Texte révélé au défilement
Une phrase forte s’illumine mot après mot à mesure que le visiteur fait défiler, pour poser votre manifeste.
Acheter le look
Des points posés sur une photo révèlent chaque produit avec son prix et un ajout au panier direct, sans quitter la page.
Avant / après
Un curseur que le visiteur fait glisser pour comparer deux images, en horizontal ou en vertical, avec libellés.
Tableau comparatif
Votre produit face aux autres ligne par ligne, avec coches, colonne mise en avant, infobulles et en-tête fixe.
Calculateur d’économies
Le client déplace un curseur et voit ce qu’il économise : face à la concurrence, en abonnement ou en coût par utilisation.
Confiance & suivi
Stories photo et vidéo
Des bulles façon Instagram qui s’ouvrent en plein écran, avec le produit présenté et un lien pour l’acheter.
Photos et vidéos clients
Un mur de publications clients qui s’ouvrent en grand avec le produit porté et son prix, pour passer de l’inspiration à l’achat.
Résumé des notes
La note moyenne, le nombre d’avis et la répartition des étoiles, saisis à la main ou lus depuis votre application d’avis.
Badges de réassurance
Livraison, retours, paiement sécurisé : vos garanties en icônes, en ligne ou en grille, sur la fiche produit comme ailleurs.
Pop-up de bienvenue avec code promo
Un pop-up propose l'inscription contre un code de réduction, après un délai, un défilement ou à la sortie de la page, sans revenir à chaque visite.
Estimation de livraison
Une frise commande, expédition, livraison avec des dates calculées selon les jours ouvrés et les jours de fermeture.
Suivi de commande
Le client suit son colis avec son numéro, choisit son transporteur, retrouve ses dernières recherches et ses commandes s'il est connecté.
Pages FAQ et Aide
Des questions rangées par thème en onglets, balisées pour Google, et une page Aide qui oriente vers la recherche, le suivi et le contact.
In the Shopify editor
Every detail is yours.
A heading, an image, a button, a review. You assemble, you move, you remove.
You compose. Each section is built from the blocks you choose.
You set everything. Colours, spacing, content, display order. No setting is locked.
You refine. Nothing is frozen, you take back control whenever you want.
Speed is not promised, it is measured.
A bare theme
Fast, of course: it barely does anything. Every missing feature will have to come from somewhere else.
The same one, stuffed with apps
Reviews, bundles, countdowns… every app adds its script, and every script is paid for in tenths of a second.
Story Theme
45 sections and 109 blocks written into the theme, with no third-party script. The speed stays, and so do the features.
97 %GTmetrix, sylys.fr
89PageSpeed mobile
99PageSpeed desktop
No external scripts
The features are written into the theme. Nothing to load from a third-party server.
Images converted automatically
You upload what you have. The theme serves the right format at the right size.
Loaded on demand
What is not shown is not loaded. The code of an unused section weighs nothing.
Built mobile first
The mobile version is not an adaptation of the desktop one. It is the other way round.
Included in your subscription
The whole ecosystem around the theme.
Story Studio and tools built to lift your sales and grow your brand, included depending on your plan.
The heart of your store
Story Studio
Generate ad creatives, store copy and product images in a few clicks, straight from your catalogue.
Save time
Create all the content you need.
Lift your sales
Better content, that performs better.
Stay consistent
A visual identity and a brand voice under control.
Optimage
Compression and WebP conversion for your images, for a faster site.
Colorify
Consistent colour palettes for your brand and your visuals.
Textify
Store copy and product descriptions written to sell.
The whole ecosystem is included
The theme and every resource you need to launch, run and grow your store.
- The theme
- Guided installation
- One-click updates
- Ready-made page templates
- Documentation
- Video tutorials
- Public roadmap
- Blog and resources
- Community forum
- Store leaderboard
- Affiliate programme
- Email support
They say it better than we do.
I recommend Story Theme to any brand that wants a solid, reliable theme that holds up over time. Every one of our clients using it is delighted.
Florian
Jupiterz
To me it is a theme that suits beginners and advanced users alike. It is the only theme I use, the only one I recommend, and the only one I am willing to pay for.
Baptistin
Minea
The big advantage is that you can customise this theme down to the smallest detail, and that lets our clients stand out from their competitors.
Jean-Philippe
Agent Français
It is endlessly customisable, you can do everything yourself. It is really intuitive and you pick it up extremely fast.
Nicolas
WideBundle
I tried the biggest French themes and they worked less well. With Story Theme, my numbers took off.
Yoan
Story Theme user
I really appreciate how responsive support is, we get answers very quickly and they help us solve every problem. Genuinely happy with both the support and the theme itself, which is very easy to use, and the YouTube demo videos are a gem.
I paid my subscription twice. The second payment was refunded. My licence was inactive even though I had paid. That was fixed too. Very happy with how my request was handled.
I want to thank Théo for his responsiveness and professionalism. I ran into a few problems after updating my theme, and he was incredibly quick to sort them out…
Over a year of use now and Story Theme has never let me down. Regular updates that improve the experience and keep it simple, for the people building the site as much as for its visitors…
The theme is very good and extremely customisable — I have never seen so many options. The site is very fast, and above all the support is simply exceptional: they answer the same day…
I recently had a problem with my licence and I was very disappointed. The founder stepped in personally to sort it out, professionally and quickly, with evidence to back it up. It is rare to see a founder that involved.
Fast and effective service, problem solved without waiting. Thank you very much.
Responsive, and the problem was solved quickly. Thank you.
Very good experience, responsive customer service. Thank you.
I am really happy with Story Theme: it is elegant and flexible at once, with a smooth, modern user experience. Its design is perfect for telling a visual story…
The theme keeps moving forward.
On average one update a month for six years, included in the subscription.
Human support
Someone who knows the theme answers
Email support handled by the team that builds the theme. Not a call centre, not a form that never gets a reply.
Hi, I have a question about a theme setting.
09:14Hi, we are here to help.Which setting is it about?
09:16Customer reviews are not showing on my product page.
09:19That is a block to add inside the product section.Here is a screenshot of the steps.
09:28
Perfect, sorted. Thank you.
09:31What you no longer have to pay for elsewhere.
Part of what you pay for elsewhere is already in the theme. Here is what that adds up to over a month.
Votre facture d'applications, ailleurs
- Cadeau au choix dans le panier · Paliers de récompenses dans le panierBOGOS: Free Gift Bundle Upsell
- ≈ €26
- Liste de souhaitsSwish (Wishlist King)
- ≈ €25
- Stories photo et vidéoSmart Stories | Video Story
- ≈ €22
- Section personnaliséePageFly AI Page Builder
- ≈ €21
- Pastilles de couleur sur les cartes · Variantes en pastilles de couleurColor Swatch King (StarApps)
- ≈ €13
- Produits complémentaires à cocher · Souvent achetés ensembleFrequently Bought Together (Code Black Belt)
- ≈ €13
- Créateur de coffret · Lot de produits différents dans une offreKaching Bundles App & Upsells
- ≈ €13
- Champ de personnalisation · Personnalisation selon l'option choisieInfinite Options (ShopPad)
- ≈ €11
- Photos et vidéos clients · Vidéo flottanteTolstoy: Shoppable Video & UGC
- ≈ €11
- Compte à rebours dans la barre d'annonce · Compte à rebours sur la fiche produitEssential Countdown Timer Bar
- ≈ €9
- 8 other appsJSON‑LD Express for SEO Schema, Track123 Order Tracking, Upsell & Cross Sell — Selleasy (Logbase), STKY – Sticky Add To Cart Bar (ex BOOSTER PRO), Before and After Slider by ES (Elfsight), Easy Tabs ‑ Product Tabs, S Estimated Delivery Date Plus (Omega), Disable Right Click Master
- ≈ €46
Total par mois€210
The maths
Apps to replace≈ €210per month
Story Theme, all in€14per month, billed yearly
One invoice, and the features come with the theme — not on top of it.
Try Story Theme for 7 daysCompare, then decide
Story Theme against the other options.
Comparing brands teaches nothing to someone choosing between approaches. Here are the four approaches, with what each one does best.
Real cost, all in
Quality of the result
Control after launch
How the product evolves
Support
Free theme
Real cost, all inApps on top, the bill climbs
Quality of the resultGeneric
Control after launchLimited
How the product evolvesAt the publisher’s pace
SupportNone
One-off licence
Real cost, all inLicence + a few apps
Quality of the resultVaries by publisher
Control after launchGood
How the product evolvesFrozen at the version you bought
SupportRare
Agency
Real cost, all inSeveral thousand euros
Quality of the resultDepends on the agency
Control after launchEverything goes through a quote
How the product evolvesOn quote
SupportYour provider
Story Theme
Real cost, all inOne single invoice
Quality of the result100% customisable
Control after launchComplete
How the product evolvesIncluded, continuously
SupportYes, the product team
Start your 7-day free trial today
Standard
For a single store
1store connected
€14/month
Billed once a year, no commitment
- Store analysisHome page analysed automatically every week — SEO, image weight, installed theme. Plus 50 pages of your choosing each month: product pages, collections, pages.
- Editable store
- Every plug-in
- Free updates
- Optimage and Colorify
- Textify and AI palette generation
Most chosen
Plus
For running several stores
3stores connected
€28/month
Billed once a year, no commitment
- Stores analysisHome page analysed automatically every week — SEO, image weight, installed theme. Plus 100 pages of your choosing each month: product pages, collections, pages.
- Editable stores
- Every plug-in
- Free updates
- Optimage and Colorify
- Textify and AI palette generation
Business
For agencies and freelancers
Unlimitedstores connected
€49/month
Billed once a year, no commitment
- Stores analysisHome page analysed automatically every week — SEO, image weight, installed theme. Plus 1000 pages of your choosing each month: product pages, collections, pages.
- Editable stores
- Every plug-in
- Free updates
- Optimage and Colorify
- Textify and AI palette generation
7-day free trial. No commitment, cancel any time.
Frequently asked questions
Why is Story Theme not on the Shopify Theme Store?
The Theme Store caps what a theme may do and only allows one-off licence sales.
Concretely, a section like the before/after comparator or the cart drawer with a bump would not pass their review as it stands. And a one-off licence makes continuous updates impossible to fund: the theme would be frozen at its release version.
Can I cancel at any time?
Yes. The subscription has no commitment: no minimum term, no notice period.
You keep access to the theme until the end of the period you have already paid for, then nothing renews. That is also what makes the trial risk-free: if you stop before the seventh day, nothing happens.
What happens if I stop my subscription?
Story Theme is a subscription, not a file you buy once. If the subscription stops, the theme stops working on your store.
Nothing is lost for all that: your products, your orders, your customers and your pages belong to your Shopify account and are untouched. You publish another theme and your store is back online. It is the theme that stops, not your business. You keep access until the end of the period already paid for.
What happens to my store if I change my mind during the trial?
It stays exactly as it is. A theme on trial does not replace the one you have published.
Story Theme installs alongside your current theme: you compose in draft while your store keeps running on the old one. If you stop within the seven days, there is nothing to undo. And if you had already published Story Theme, republishing the old one is enough: it stayed in your theme library.
Is Story Theme right for me?
It is built for a store that already sells and whose presentation no longer keeps up, and just as much for one that is starting out.
If you are starting out, you begin with a store that is already built: the sections that sell are in place from day one, with nothing to catch up on later. If you already sell, it is the presentation you are bringing up to standard, without touching your catalogue.
Does the theme work if I sell a single product?
Yes. One of the four demo stores on this page is a single-product store.
The sections that matter when everything rests on one product are in the theme: before/after comparison, bundle with variants, customer reviews, stock bar. They serve a wide catalogue just as well, with collection pages on top.
Do I need to know how to code?
No. Everything is composed in the Shopify editor, with the mouse.
If you do know how to code, nothing stops you: the theme is standard Liquid, and a custom-code section is there for exactly that.
How long does it take to install and get comfortable?
Installing takes a few minutes, and the editor is quick to get the hang of.
Plenty of videos follow the build of a complete store from end to end, and support answers as soon as you get stuck on a setting.
Can I use it on several stores?
Depending on the plan: one store on Standard, up to three on Plus, multiple licences on Business.
I run an agency, can I transfer the licence to my client?
The Business plan is built for agencies and freelancers, with an unlimited number of connected stores.
What does support cover?
Email support handled by the team that builds the theme.
It is what comes up most often in the reviews, and it is what we watch most closely.
Can I try it without a Shopify store?
You need a Shopify store to install a theme, but it can be brand new and empty.
Shopify offers its own trial. You create the store, install Story Theme on it and start composing without having put anything up for sale.
Get Shopify for €1 a monthCan I install it on my existing store?
Yes. A Shopify theme installs alongside your current one, without touching your products, your orders or your customers.
You compose quietly in draft, and you publish when you are happy with the result. Your old theme stays available for as long as you do not delete it.
Are my data and my products affected by the installation?
No. A theme touches neither your products, nor your orders, nor your customers.
All of that belongs to your Shopify account and lives outside the theme, which only displays it. Installing, publishing or deleting a theme changes none of that data. What you risk losing when you change theme is the layout settings of the old one, not your catalogue.
Is it compatible with my current apps?
Yes. It is a standard Shopify theme, your apps keep working.
Most of them simply become unnecessary: reviews, bundles, countdowns, size guides and cart drawers are already in the theme. You cancel them at your own pace.
How do updates work?
Every new version is available from your member area, with its own update tool.
The roadmap is public: you can see what has shipped and what is coming before you update.
Is the theme translated?
Yes, the theme’s storefront interface is translated into several languages, including English and French.
Does the theme handle multiple currencies and languages?
Currencies and languages are handled by Shopify; the theme shows the selectors and follows the visitor’s market.
The theme’s own interface is translated, English and French included. Your own copy is translated from Shopify.
The person behind the theme
I have been building Story Theme since 2019. The four stores on this page, I built them myself.
Théo JehleFounder of New StoryVisit the channel
Seven days to see what it does to your store.
You install it, you compose, you look at the result. If it is not better than what you have today, you stop.
Try Story Theme for 7 daysFree, no commitment