Build trackable links for your ads, emails and influencers. Without them all that traffic lands in “Direct” and you no longer know what sells.
Quick start
Pick a channel: source and medium get filled in correctly the first time.
Your trackable link
Parameters are lowercased and spaces replaced with hyphens: Google Analytics treats “Facebook” and “facebook” as two different sources, and that is exactly how reports become unreadable.
Frequently asked questions
Should I put UTMs on links inside my own store?
No, never on internal links: it resets the session counter and breaks your attribution stats. UTMs are only for traffic coming from outside.
Do UTMs hurt SEO?
They create URL variants, which is exactly why the canonical tag matters. With a correct canonical there is no problem — and Shopify handles it by default.
What naming convention should I use?
The simplest one, and above all the same one everywhere: all lowercase, hyphens instead of spaces, and a fixed vocabulary for medium (cpc, email, social, affiliate). Consistency is what makes reports readable, not clever naming.
In accordance with Articles 6-III and 19 of Law No. 2004-575 of June 21, 2004, on Confidence in the Digital Economy (L.C.E.N.), we inform users of the website: story-theme.com of the following details:
1. Legal Declaration:
The story-theme.com is the exclusive property of SAS NS GROUP, which provides it.
SASNS GROUP
66 Avenue des Champs-Élysées75008 Paris Registered in the Trade and Companies Register (RCS) under number 90389446700013
Hosting Company: OVH SAS Registered in RCS Lille Métropole 424 761 419 00045 APE Code: 2620Z VAT Number: FR 22 424 761 419 Headquarters: 2 rue Kellermann - 59100 Roubaix - France
2. Introduction:
Any internet user connecting to and using the website: story-theme.com is considered a user of the website. The website story-theme.com offers several services as is, available to users. It is specified that users must act honestly and in good faith towards other users and the Webmaster of story-theme.com. The website is regularly updated by NS GROUP. NS GROUP strives to provide the most accurate information possible on the story-theme.com website (subject to changes), but cannot guarantee the accuracy, completeness, or timeliness of the information provided, whether it is from NS GROUP or third parties. As a result, users acknowledge that they use this information at their own risk.
3. Accessibility Requirements:
The website story-theme.com is generally accessible 24/7, except in cases of maintenance or force majeure. If access to the service is not possible, story-theme.com will make every effort to restore access and inform users of the interruption beforehand if possible. Story-theme.com is only obligated to use reasonable means and cannot be held responsible for any issue, regardless of its nature.
4. Intellectual Property:
NS GROUP owns all intellectual property rights or holds the rights to use all accessible elements of the website, including its structure, texts, graphics, logos, sounds, and software. Any total or partial reproduction, representation, modification, or adaptation of any part of the website story-theme.com, regardless of the means or process used, is prohibited without prior written authorization from NS GROUP. Unauthorized use constitutes infringement punishable by law under Articles L.335-2 and following of the French Intellectual Property Code.
5. Cookies & Hyperlinks:
The website story-theme.com contains clickable URLs to various partner or source websites, added with the approval of NS GROUP. . However, NS GROUP cannot verify all external content and disclaims any liability for potential illegal content on these external sites. During usage, cookies may be automatically installed on the user's device. These cookies store navigation data without identifying the user. Users can configure their browser settings to manage cookies or reject them entirely, knowing that rejecting cookies may limit access to certain services. For further assistance, search online for "blocking cookies" based on your browser.
6. Data Protection:
Personal data is protected under French Law No. 78-87 of January 6, 1978, as amended, and European GDPR regulations.
Users may request data access, rectification, or deletion by contacting: contact@story-theme.com
GENERAL TERMS AND CONDITIONS OF SALE AND USE OF STORY THEME
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ARTICLE 1 – PURPOSE
These General Terms and Conditions of Sale and Use (hereinafter "GTCU") define the contractual terms governing the use of the Shopify theme named "Story Theme" offered by NS GROUP through a monthly or annual subscription.
ARTICLE 2 – ACCEPTANCE OF TERMS
By subscribing to the Service, the user explicitly and unconditionally accepts all these GTCU.
ARTICLE 3 – SUBSCRIPTION TERMS
The subscription to the Service can be taken out for a monthly or annual period, with automatic renewal at each due date.
A 7-day free trial period is offered to every new user. This period can be extended at NS GROUP's discretion or by using a specific promotional code.
ARTICLE 4 – PRICING AND PAYMENT TERMS
Subscription prices are clearly indicated on the website in euros (€), including all taxes (VAT included). NS GROUP reserves the right to modify these prices with a reasonable notice of 30 days.
ARTICLE 5 – RENEWAL AND TERMINATION
The subscription is automatically renewed at each period (monthly or annual). Termination can be carried out without notice at any time through the user's member area. Deleting a Shopify store or domain name in the member area does not constitute a termination. Upon termination, the user retains access to services until the end of the current period, except in cases of refund for the last billing period.
ARTICLE 6 – NO RIGHT OF WITHDRAWAL
Pursuant to Article L221-28 of the French Consumer Code, the right of withdrawal does not apply to digital content immediately accessible after subscription.
ARTICLE 7 – REFUND POLICY
No refunds will be granted except in exceptional cases at NS GROUP’s discretion, particularly in cases of proven technical issues attributable to NS GROUP.
ARTICLE 8 – INTELLECTUAL PROPERTY
All elements relating to the "Story Theme" are protected by intellectual property rights exclusively owned by NS GROUP. Any unauthorized reproduction, modification, or use is strictly prohibited.
ARTICLE 9 – USER OBLIGATIONS
The user undertakes to provide accurate and up-to-date information, maintain account security, and use the Service in accordance with these GTCU.
ARTICLE 10 – AVAILABILITY AND MAINTENANCE
NS GROUP undertakes to ensure the availability of the Service, except in cases of force majeure, technical interruptions beyond its control, or scheduled maintenance operations.
ARTICLE 11 – LIMITATION OF LIABILITY
NS GROUP shall not be held responsible for indirect damages arising from the use of the Service or inability to access it.
ARTICLE 12 – PERSONAL DATA
NS GROUP processes personal data in compliance with applicable regulations, particularly GDPR. Users have the rights of access, rectification, deletion, and opposition, exercisable via contact@story-theme.com.
ARTICLE 13 – COOKIES
The website uses cookies essential for its operation and performance or statistical cookies to enhance the Service. Users can manage these preferences via their browser.
ARTICLE 14 – INDEMNIFICATION
The user agrees to indemnify NS GROUP, its affiliates, partners, directors, employees, and representatives against any claim or demand, including reasonable legal fees, arising from any violation of these GTCU or applicable laws.
ARTICLE 15 – SEVERABILITY
If any provision of these GTCU is deemed invalid or unenforceable by a competent court, such provision shall be severed without affecting the validity of other clauses.
ARTICLE 16 – TERMINATION OF CONDITIONS
Obligations prior to termination shall remain in force after termination. NS GROUP may terminate access to the Service without notice in case of a breach of these GTCU by the user, who remains liable for all amounts owed until the effective date of termination.
ARTICLE 17 – BANK DISPUTES
In the event of a banking dispute (chargeback, rejection, or payment dispute), services will be immediately suspended until the dispute is definitively resolved.
ARTICLE 18 – ENTIRE AGREEMENT
These GTCU constitute the entire agreement between NS GROUP and the user and replace all previous agreements relating to the Service.
ARTICLE 19 – MODIFICATION OF TERMS
NS GROUP reserves the right to modify these GTCU at any time, with prior notification to users. Continued use of the Service constitutes implicit acceptance of the modifications.
ARTICLE 20 – APPLICABLE LAW AND JURISDICTION
These GTCU are governed by French law. Any dispute will be submitted to the competent French courts after an attempt at amicable resolution.
ARTICLE 21 – CONTACT
For any questions regarding these GTCU, please contact us by email: contact@story-theme.com.
